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There are two charity elements to the race: Nike claims money is raised for each mile you run, and you also can do fundraising through the site when you register for the race. I am not too sure how all of that works, and the site info isnt clear. Perhaps when you register you get more info?
If you live in one of the cities the events take place in, there is an added bonus. The 10K finishes with a concert ... and in Chicago its Fall Out Boy :)
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