I admit the logo is rather ugly and prefer the current one, but looking at the "Evolution of the Starbucks Logo" on Brand Autopsy it does cleary pay homage to the original logo. What do you think?
Here is the current logo
And here is the new logo
May 16, 2008
Starbucks New Logo: Ugly? Yes. But "Slutbucks"?
Starbucks has unveiled a new logo that has a Christian group known as "The Resistance," calling for a boycott.
I admit the logo is rather ugly and prefer the current one, but looking at the "Evolution of the Starbucks Logo" on Brand Autopsy it does cleary pay homage to the original logo. What do you think?
Here is the current logo
And here is the new logo
I admit the logo is rather ugly and prefer the current one, but looking at the "Evolution of the Starbucks Logo" on Brand Autopsy it does cleary pay homage to the original logo. What do you think?
Here is the current logo
And here is the new logo
Subscribe to:
Post Comments (Atom)
2 comments:
Eugh. 4 out of the 5 designers I've talked to about it (myself included) agree that the new one loses all of the beautiful simplicity the green/black one had. Not sure I see a slut though...just a bad branding decision...
Yeah. Is definitely ugly--and does lose the simplicity of what I like about Starbux--Im surpised they would go in this direction actually, it seems a more effective branding initiative would have been to simplify even further and go to "SB" or "*Bucks" or something you know?
Post a Comment